The importance of having an online presence for businesses has increased as more people prefer online channels rather than going to the physical locations of businesses due to the global pandemic.
Stating that choosing the perfect domain name for businesses is now even more important, GoDaddy emphasized the importance of domain names and extensions for small business owners and entrepreneurs, and shared the most common domain extensions.
The Importance of the Right Domain Extension
Selina Bieber, General Manager of GoDaddy MENAT, said: “Choosing a domain name for your business’s online presence is critical and consider several factors, such as finding a name that reflects the brand and business, easy to remember and write, as well as making sure the domain extension is available. The right domain extension may depend on your business, industry or location.”
Stating that choosing a familiar extension when choosing a domain name can be beneficial for small business owners and entrepreneurs, GoDaddy shared the most common current domain extensions:
1.com
The oldest and most widely used . com domain extension has also become the most well-known and memorable extension. This extension, which also has higher search engine visibility, can have a more positive impact on search engine result rankings compared to new or unknown extensions. However . com is such a popular extension. com domains are also more competitive than others, and many of the common names may be already acquired or only available at premium prices. Before start-up businesses make their final decisions for their names, . They might also consider checking if the .com domain is available. However, already established businesses . com name is not available, you can check the availability of other common extensions or reflect their business. shop, . They can choose one of the new domain extensions such as services.
2. net
Initially considered for internet providers or network technology companies. net, publicly available and . An extension that offers a popular alternative to .com. . net can be a preferred alternative for technology-based companies as it is an abbreviation of “network” which means network. Widely known but competitive rate. com not so much. exactly what they want. com domain name can offer a popular and professional-looking alternative.
3rd organ
It means “organisation”. Although the org extension was originally designed for non-profit organizations, it is now an extension that is open to everyone and widely used outside of non-profit organizations. Except for non-profit and non-governmental organizations. Examples of websites that use the org extension are open source websites, educational or informational websites, websites of politicians, political parties and communities. . org as one of the original domain extensions. com as well as having similar SEO (search engine optimization) advantages to competitive rate . com, it is also easier to find the desired domain name with this extension.
4. co
. co domain name extension is increasing in popularity as it is an extension that reflects companies, institutions and commercial initiatives. . co, . Compared to com, it can be a good alternative for startups, entrepreneurs and new businesses, as it is newer and shorter, as well as less competitive. It is now used daily by some of the world’s most innovative founders and startups, such as Angel List, 500 Startups, and Rebel Girls.
Although these are popular options. gov, . edu, . info, . xyz and . There are many extensions to choose from, including other popular domain extensions such as site. Also businesses. shop, . club, . tech and . They may also opt for newer and specific domain extensions, such as pro, that can best represent their business.
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