Spam has existed since the beginning of email history and continues to exist. But Google is taking new steps to fix this with its new inbox protection measures. In a new blog post published by Google, the company announced that it has introduced new obligations for people who send bulk emails. While this makes it harder for spam emails to come to you, Google also makes it easier to unsubscribe.Gmail gets stronger against spam emails
Starting in February 2024, anyone who wants to send more than 5,000 messages to their Gmail address in a day will need to do a few extra things. The sender will now need to verify the identity of the relevant email. Google also says it will close loopholes often exploited by attackers looking to threaten email users. Authentication will follow Google’s recommended practices, such as using DKIM or SPF authentication for your email domain.
However, those who send bulk emails will also need to create a one-click unsubscribe option for recipients. Additionally, Google will begin implementing a “clear spam threshold” to prevent Gmail recipients from being bombarded with spam messages. The spam threshold is an “industry first” and will result in Gmail users receiving less spam in their inbox, the company said.
While these changes probably should have been implemented years ago, it’s good to see that big tech companies are still being proactive about users’ security. There’s no denying that spam emails are getting out of control. Time will tell whether Google’s new measures will improve the current situation.
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