Technological developments and the increase in internet use cause many people in the world to spend most of their time in digital environments. In fact, the increasing popularity of concepts such as ‘metaverse’ and NFTs reveals that virtual worlds will be a big part of our lives in the future.
When this is the case, investments are coming from many companies, organizations and people for such things. The music industry is one of those affected by this situation. In the past weeks, we shared with you that Universal Music, the world’s largest music company, bought an NFT to give virtual concerts and form a virtual band. In addition, Coachella, the world’s largest music festival, announced that it had stepped into the world of NFT in the past months, and NFT buyers will have a lifetime ticket. Now, there is new news about Coachella’s investments in virtual content.
Coachella is coming to Fortnite
The huge organization that will be held in California, USA on April 15th and will bring many giant artists to the stage, is the popular game Fortnite Partnered with Epic Games for According to the statements of Coachella, which took its first step into the game world, many products and content of Coachella will be added to Fortnite within the scope of the festival, which will start tomorrow and continue until April 24.
It was stated in the news that these products and contents will be added to the game with two different sets, the first on April 14 and the second on April 22. It was stated that the contents, which will be added for the first time at 03:00 CET, will include many things such as character appearances and cosmetic products inspired by the Coachella festival. In addition, Icon Radio, which is included in the game, will be taken over by the festival; In this way, it was stated that the players can listen to 30 artists who will take the stage at the festival from the radio playing in the vehicles in Fortnite.
Although this partnership was Coachella’s first step in these matters, Fortnite had taken many steps in music before. The popular game, known for its great collaborations, previously hosted virtual concerts by great artists such as Marshmello, Travis Scott and Ariana Grande, revealing how the music industry could transform in the future.
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