Netflix is making another investment in games by acquiring Spry Fox, known for games like Cozy Grove and Alphabear. With this acquisition, Spry Fox will become Netflix’s sixth game studio.
For Spry Fox, the purchase will not mean any changes for now. Existing games from the studio will continue to be downloaded in their current formats on their current platforms. Co-founder and CEO David Edery Spry revealed on Fox’s blog that the firm is working on Cozy Grove 2 and a larger, non-violent MMO. “With this acquisition, we can stop stressing about how our games are profitable and instead focus solely on making them as fun and satisfying as possible for our players,” Edery said.
About a year ago, Netflix officially opened its mobile game store, which allows subscribers to play Android and iOS games at no additional cost. There are currently 35 games on this platform and 55 more are under development. While the data shows that most subscribers haven’t tried the games yet, Netflix’s commitment to more games, its acquisition of studios like Spry Fox, and strong interest in cloud gaming suggest that the company is taking gaming seriously.
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