The Game Pass subscription system is evolving, but not exactly as Microsoft intended. Entering the era of sharing financial reports in the world of technology, Microsoft also shared its own information. The company, which claimed to have reached 30 million subscribers in June, failed to reach its year-end target.
Game Pass, which has risen less than expected, still draws attention with its significant number of users. Although the exact figures have not been announced yet, it is claimed that Microsoft is still satisfied.
Game Pass failed to achieve expected growth
The system, which received praise for its games and price policy, fell short of year-end expectations. While Microsoft predicts that the subscription system will grow by at least 48%, incoming numbers say the opposite. Because Xbox Game Pass recorded an expansion of only 37% in the current year.
It has been learned that the system, which is claimed to have reached 30 million subscribers by Take Two managers, could not reach this target if the figures are correct. However, the Microsoft front does not seem to darken the neck. Because, according to the comments of analysts, the 37% increase brings the total number of users over 20 million. In other words, Microsoft managed to surpass the number of 20 million subscribers, if not 30.
The company, which has not yet announced the net number of subscribers, will present the most accurate values to the press in the future. Microsoft, which will make an important announcement on October 26, has already attracted attention. On the other hand, the steps to be taken by the company, which positions the salary of its senior executives according to Game Pass subscribers, is also very curious. Many executives, especially CEO Satya Nadella, are earning income based on the increasing number of subscribers.
Game Pass, which is seen as the game model of the future, will undoubtedly reach higher figures. Because Microsoft, which has recently included 11 games, is preparing its brands for the system. Productions like Bethesda’s Starfield, Age of Empires IV or Forza Horizon 5 will encourage players to subscribe.
So what do you think about Xbox Game Pass? What are the shortcomings of the system? Do not forget to share your views with us.
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