Fully Electrified Project by Peugeout: E-Lion

Automobile manufacturers continue their efforts towards full electrification. In this context, Peugeout’s approach to electrification: E-LION was introduced. The E-LION Project, which is expected to guide the brand’s next generation models, is not just about the transition to electric.

5 key elements of the PEUGEOT E-LION Project:

1. Ecosystem: An ecosystem of products and services in line with STLA objectives.
2. Experience: The complete end-to-end customer experience, from charging to connectivity.
3. Electricity: Commitment to have an all-battery electric range by 2025.
4. Efficiency: Target to maximize performance and minimize kilowatt consumption (12.5 kWh/100 km for the E-208).
5. Environment: Target of net 0 carbon by 2038.

Peugeout will introduce 5 new electric vehicles in 2 years

Over the next 2 years, 5 new PEUGEOT models will be launched. Together with the e-308, Europe’s first electric station model e-308 SW, e-408, e-3008 and e-5008 will form these 5 models.

The electric 308 and 308 SW will hit the road with a new electric motor producing 115 kW (156 hp) and a range of over 400 km (WLTP cycle). This model stands out as a very assertive option with its average energy consumption of 12.7 kWh and the best efficiency level in the segment.

New hybrid technology

PEUGEOT is also introducing new hybrid technology with the MHEV 48V. This year, the brand will make an assertive entry into this field with the 208, 2008, 308, 3008, 5008 and 408 models.

PEUGEOT Hybrid 48V system; It consists of a new generation 100 hp or 136 hp PureTech petrol engine, electric motor (21 kW) and a unique 6-speed electric dual-clutch transmission (E-DCS6).

Thanks to a battery that charges while driving, this technology provides higher low-speed torque and a 15 percent reduction in fuel consumption (from 126 g CO2/km in the 3008 model).

Thus, a C-segment SUV equipped with a hybrid system can spend more than 50% of the time in zero-emission, all-electric mode in city driving.

At the same time, it is possible to drive in zero emission mode in city driving.

Next generation C-SUV

The PEUGEOT e-3008 will be introduced in the second half of 2023, with a range of up to 700 km with 3 electric powertrains, including a twin engine. The e-3008 will be the first car to be brought to market with the high-tech STLA Mid-Length platform. The e-5008 will also be introduced right after the model.

PEUGEOT’s new BEV-by-design range

Product design and technological innovations in the PEUGEOT E-LION Project will play a crucial role in the goal of net 0 carbon by 2038.

PEUGEOT’s new BEV-by-design series will be powered by Stellantis technology platforms and provide an exciting foundation for the development of future designs. The new body proportions will provide greater flexibility and freedom to redesign the vehicle’s overall proportions. New angles will be captured with a completely new design language.

New volumes will be created by reinterpreting the interior and its functions. Innovations will enter our lives in the new period by using “New Gestures” in vehicle controls. For example; electronic steering will provide completely new ways of controlling the vehicle. Hypersquare and an all-new HMI that will be available from 2026 will enable the next generation of intelligent i-COCKPIT design.

STLA technology solutions also make the in-cab experience easier. The central intelligence of the car’s nerve center STLA-BRAIN will be able to be loaded over the air (OTA). STLA-SMARTCOCKPIT will complete your digital life inside and outside the cabin.

STLA-AUTODRIVE will name the future of autonomous driving. Collaborations with the world’s leading players like Amazon and Foxconn ensure that new technology is always presented as a great experience.

Jerome Micheron, PEUGEOT Product Manager; “When our customers drive an electric PEUGEOT, they are still driving a PEUGEOT above all else. This unique experience will always be our priority.”

PEUGEOT divides GWP into 4 with next 2 vehicle generations

Ongoing initiatives range from sourcing and supply chain strategies to the car’s overall composition and structure, to the materials used.

For example, light and glass replace black and chrome, focus on the use of recycled materials, including lightweight seats and alloy wheels, and design new generation products with a global lifecycle strategy.

Global Life Cycle: In the future, a battery electric car will have a lifespan of 20 to 25 years. Today, the lifespan of an internal combustion car is about 15 years. This extended lifecycle is a great opportunity for designers to imagine new interactions with products throughout their lifetime. The “Life Cycle Design” approach has 4 stages:

1. Lifespan: Architecture designed to last 25 years, based on the Stellantis platform and applications.
2. Refurbishment: Refurbishing and recycling essential parts, including the use of recycled parts.
3. Update: Renovating key “wearing” parts of the vehicle, such as upholstery and trim, as in the case of the INCEPTION Concept, to keep the vehicle looking like new every time it changes hands.
4. On demand: Wireless upgrade of HMI, lighting and other software-driven components at regular intervals, like in smartphones, to keep the car attractive.

Matthias Hossann, PEUGEOT Design Manager; “Imagine no more used cars. Instead, there will be new and personalized cars that you can update or upgrade at any time, according to your needs. It is a product that preserves its value throughout its life and is always up-to-date.”

Focusing on minimizing weight, waste and the production process brings along innovative techniques, such as the PEUGEOT INCEPTION CONCEPT, which has 4 key principles of sustainability:

1. Weight reduction (Thinner seats, air quilted fabrics…)
2. Waste reduction (Molded fabrics)
3. Reducing resources (Raw material improvement, alloy and non-chrome…)
4. Energy use reduction (Electrical efficiency)

Jerome Micheron, PEUGEOT Product Manager; “These developments herald a new era with greater respect for the environment and enable us to offer our customers unique innovations that demonstrate the ‘Power of Glamor’ at PEUGEOT,” he said.