Remarkable statements came from Samsung, one of the leading brands in foldable phones, which has maintained its title as the world’s largest phone manufacturer for years. In his latest blog post, Samsung Electronics Mobile World President and CEO TM Roh talked about the transformative power of foldable phones and how they are pushing the limits in the phone world.
“Ten years ago, when we thought of a smartphone, the first thing that came to mind was a flat rectangular screen. Based on this, we set out to develop a transformative technology and redraw the boundaries. As we set out, we asked ourselves a very simple question: How can we achieve two things at once?
How can we get both a bigger screen and a more portable device?
Foldable phones are opening the doors of a new era
In this journey, we have seen the opportunity to design a new product as well as develop new experiences with a smartphone that were never possible before. Overcoming many technological obstacles, we launched the first foldable smartphone in 2019, and as of this date, we have changed the future of the industry. Last year, we received close to 10 million foldable smartphone orders worldwide.
Thus, since 2020, the foldable smartphone market has grown by more than 300 percent. Today, we predict that this rapid growth will continue, and we can clearly state that we have entered a period in which foldable devices will become more widespread.
More importantly, Samsung Galaxy foldable phones continue to improve the lifestyle of users around the world, while changing the way we use smartphones.”
Stating that the world we live in is more connected and in a fast-flowing state than ever before, TM Roh says: “As work, play and entertainment intertwine, the lines between the physical world and the digital world become even more blurred.
We use one thing, our smartphones, for work, entertainment, health and more. And yet, our users also demand a more flexible device that can keep up with their daily needs. Our Samsung Galaxy Fold and Galaxy Flip devices do just that.
Last year, 70 percent of Galaxy foldable device users started looking at the world in a different way by switching to the Galaxy Flip. Flip users want to have a device where they can express themselves more clearly and prefer to shoot in Flex mode, which offers striking color options or a new way of taking photos on their device.
However, Galaxy Fold offers a different experience. Nearly one-third of Galaxy foldable device users switched to the highest-efficiency device last year, enabling them to do more with this hyper-connected, PC-capable device.
Fold users can be more productive and get their work done faster by taking advantage of this device, which can do many of their favorite tasks at the same time with its doubled screen size.
We see that users of both types of foldable devices are fondly adopting these devices we have developed. Their reaction is our biggest motivation for making further progress… Thanks to this motivation, we continue our journey of developing new experiences in mobile innovation with excitement and determination.
This year, we’ve made many significant advances in every detail and unlocked new experiences from devices that change habits. It is very exciting for us to enable users to do more than the things they love, thanks to our new foldable devices.
Of course, all this is made possible by the open collaboration of our business partners and sharing our commitment to continuous innovation. We are working with industry leaders including Google, Microsoft and carriers to further improve the experiences possible across the foldable ecosystem.”
What was new three years ago is now the choice of millions of people
“Three years ago, Galaxy foldable phones could be summed up in one word: ‘Radical’. But it quickly became clear that this groundbreaking, flexible design fits perfectly into today’s lifestyle. As a result, what was new three years ago has now become the choice of millions of people.
You will realize that the impact of the innovation we developed at our Unpacked event, which will take place on August 10, is not only about what technology can do, but also about what you can do. As we push the limits and rules more and more each day, we are once again inspired by our most important source, Galaxy users.
We can’t wait to show everyone what our new Samsung Galaxy foldable devices can do in terms of both productivity and self-expression. Now you will be able to do much more than you thought possible, with a single device at the same time.
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