Metaverse is becoming a part of our lives every day. On the platform known as the virtual universe, stores are opened, land is purchased, and sometimes events are organized. In the metaverse, which attracts attention with all these, this time a football match was broadcast.
Milan-Fiorentina match played in Seria A, one of the best leagues in the world, was also presented on the metaverse for fans in Africa and the Middle East. The match, which was broadcast from the Seria A room in Metaverse named “The Nemesis”, became the first football match in the world to be watched live on Metaverse
The match in the Italian League was broadcast on Metaverse
The AC Milan-Fiorentina match played in Serie A was of great importance. While the match where the leaders were fighting was broadcast on Metaverse, it was also possible for the audience to interact with various features in the game room. ) Regarding the match broadcast in the virtual world, Serie A CEO Luigi De Siervo said, “We chose to be the first to broadcast a football match on the Metaverse because we believe the technological innovation frontier is extremely important for a modern league like Serie A.” “The Middle East and North Africa (MENA) represents a strategic area for us due to the dominant presence of Generation Z and their particular sensitivity to new developments.”
Italy Collaboration with Blockchain technology firm ConsenSys and video game platform The Nemesis was made for the competition where n giants were played on Metaverse. With this collaboration, the first football match in the metaverse was also broadcast.
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