After a busy day, you come home and stretch your feet and open a story or two on Instagram, then you see that you have spent most of the money you earned during the day when you said that it was the product that it recommended. Most of us follow at least one phenomenon that we know or don’t know. Almost everyone around us now wants to be an influencer or an influencer.
Although it may seem like an easy job, being an influencer comes with a great responsibility. There are rules and taxes you have to pay when showing people a product you like or recommending a product to them. Some influencers, or in other words, influencers pay hefty fines for their careless posts.
He will pay 114 thousand liras because there is no product promotion phrase in his post.
With the new regulation, influencers must receive their income through a bank account and their taxes must be automatically deducted from these bank accounts. In addition, influencers have to put the phrase ‘Product promotion’ in their posts when promoting a product. In addition, social media influencers should ensure that users perceive the advertisement while promoting a product. It was determined by the Competition Board that the post made by a social media phenomenon contained covert advertising. Phenomenon will pay a fine of 114 thousand liras.
Showing and commenting on a product, even on social media, means advertising that product. In order for consumers to understand these ads, a promotional label should be placed on the posts. Maybe a moment of carelessness means thousands of lira fines for phenomena. This punishment will make people be more careful in the promotions that are widespread on social media and will set a precedent in such cases.
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