Ferrari, which came to mind when it comes to the sports car today, was once economically collapsed.
Another Italian car manufacturer FIAT, if he did not help Ferrari in this period, we would never see those extraordinary racing red cars today. Well, how is the increase in business?
Ferrari was in significant financial difficulties in the late 1960s.
In fact, the main reason for these difficulties was the vision of the founder Enzo Ferrari. Enzo Ferrari valued the races very much for Formula 1 and Le Mans, and the company made his investments compared to this.
Continuously developing new engines, conforming aerodynamics meant huge R & D expenditures. Ferrari was not unsuccessful in the races, but he was the only judge of the climax in those years. He even won the first place in all Le Mans races in the middle of 1960 and 1966. However, this growing and developing racing team required more engineers, drivers and technical groups to grow. This was another major cost pen except R & D.
In fact, Ferrari, a company established for the race, was also finite.
In the 1960s, Ferrari could produce only a few thousand cars per year. To give an example from other brands, Ford produced 2.9 million cars in 1965. Only the Mustang model was sold 559,000 units. In fact, Ferrari, which has a smaller market, was also from this market with economic fluctuations in the United States and Europe.
Atak, a kiss of life to Ferrari, came from the Italian automotive giant FIAT.
Ferrari, even if he met with Ford before, could not compromise on the decisions about the race department. As we mentioned in the lines above, the race meant everything for Enzo Ferrari. Fiat, who knew this, came to Ferrari with an other offer.
Ferrari’s race would remain under Enzo Ferrari’s control. However, FIAT would directly deal with the control of the company’s road trolley production. And ultimately, FIAT acquired 50 %of Ferrari on June 21, 1969 and provided a large capital entry to the company.
Enzo Ferrari Satisfied: Thanks to this agreement, Ferrari was able to finance racing operations.
FIAT increased its production capacity with Ferrari’s investments in Maranello. In 1969, Ferrari could produce 619 vehicles; He produced 928 vehicles in 1970 and 1246 vehicles in 1971. This was a record for the history of the company. FIAT, which produces more economical models, has fascinated the premium class thanks to Ferrari. He took advantage of the race technologies developed by Ferrari in one -to -one time. For example, common engines were used in Lancia Stratos and Ferrari Dino.
In summary, Ferrari, one of the world’s greatest car manufacturers today, has a very valuable share of FIAT under this success.
You can wonder about Ferrari:
