“Ferrari Should Never Build Autonomous Vehicles”

In a conversation between Elon Musk and Stellantis CEO John Elkann at Italian Tech Week, the duo stated that Ferrari should never enter the autonomous car business, and that the reason behind owning a Ferrari is to "drive that vehicle".
 “Ferrari Should Never Build Autonomous Vehicles”
READING NOW “Ferrari Should Never Build Autonomous Vehicles”

As you know, the automobile industry is struggling to launch the safest and most successful autonomous cars in terms of performance. Although Tesla is at the beginning of this struggle, dozens of brands play an important role in changing the future of cars by adding autonomous driving features to their vehicles.

Although it is easy and extremely safe for drivers, there are some names that should not join this caravan. Italian auto giant Ferrari is among these names, and Tesla CEO Musk and Stellantis CEO Elkann are just two of the names that agree with this view. Meeting at Italian Tech Week, the two CEOs talked about why Ferrari should never enter the autonomous car business.

Autonomous driving goes against Ferrari’s nature

It would not be right to imagine autonomous vehicle technologies for sports or supercars. After all, these vehicles are designed to respond as quickly as possible to the driver’s reactions and maximize performance. Therefore, it would be extremely wrong to expect features such as autopilot from vehicles that can go much faster than other cars on the road.

Musk and Elkann agree exactly. “The point of owning a Ferrari is to drive it,” said Elkann, who is also Ferrari’s interim Chief Executive Officer. Musk, on the other hand, states that some people still like to ride fast ‘stallions’ like Ferraris, which is “already in the logo”.

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