Italian luxury sports car manufacturer Ferrari CEO Benedetto Vigna said the company will focus on the web 3.0 space in the future.
Ferrari CEO Vigna made some statements regarding the blockchain space during the company’s last quarter report. While the CEO said that blockchain and NFTs are noteworthy areas, he said that the company could focus on web 3.0 in the future:
“We are strengthening our relationship with leading technology partners such as Amazon Web Services in Wales to stay at the forefront of digital technologies and Web 3.0.”
The CEO also stated that these areas can help the development of the brand and strengthen its position as the leading company in its field. He also underlined that some rival companies have already entered this field:
“As we said, I think it’s important for us to review and see how new technologies can help our brand. Of course, digital technologies, web 3.0 technologies where they use blockchain and NFT is an area that might be interesting for us, it deserves some attention.”
Ferrari started the crypto world by creating an NFT collection for its fans. The company agreed with the Swiss technology company Velas Network AG for the collection. Collectibles will be available for purchase from March 2022.
As part of the deal, Velas has also become the title sponsor of the Ferrari Esports Series and the Esports team that will compete in the F1 championship.
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