US-based technology giant Microsoft has developed an explosive feature for its search engine Bing. This feature, called “Deep Search”, allows users to perform internet searches via the GPT-4 model and thus obtain much more detailed results.
The working logic of Microsoft Bing’s new feature will be slightly different from the search engine experience we are used to. The user will go into Bing and continue typing keywords as if doing a normal search. GPT-4 will run in the background and create text related to these keywords. Then, the created text will be queried on the internet. In the final stage, a new algorithm will come into play and rank the best results for the user.
This is what Deep Search will look like:
In the example where Microsoft explains how the Deep Search feature will work, it made a search about loyalty programs in Japan. The search phrase the user entered into Microsoft Bing was: “How do loyalty point systems work in Japan?” GPT-4 transformed this simple input into:
Artificial intelligence can sometimes misunderstand our input or interpret it in a different way. Aware of this, Microsoft has developed an important sub-feature for Deep Search. The user will see several options suitable for the search they want to conduct. If there is a difference between what the user means and the result provided by artificial intelligence, this option will be used. In this way, accurate results will be achieved.
According to Microsoft’s statement, queries made through Deep Search will be answered in approximately 30 seconds. Stating that this time is higher compared to traditional search engines, Microsoft recommends that the Deep Search feature will be optional, so this feature should be used only when detailed information is required. The feature, which is not yet available for everyone, seems to promise users a unique search engine experience.
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