Although Tesla has fallen behind Chinese brands in electric car sales, it still continues to lead the industry. Recently, it opened a store concept to its visitors, which is a lesson not only for automobiles but also for how customers can be affected.
The new Tesla store, called “Giga Lab”, established in Chengdu, China, also showcases the company’s how a Tesla is manufactured moment by moment. Inside the store, there is an area showing the production of vehicles and some parts of the powertrain. It is emphasized that a single vehicle was produced in just 45 seconds.
This is how Tesla’s vehicles are produced in 45 seconds:
Of course, a customer’s experience in the field is not limited to this show. People who come to the store can access detailed information about the parts of Tesla vehicles and communicate with each other at the seating areas in the area.
The rest of the store has a design that reflects the combination of a facility and a modern store. The gray color tone, open ventilation and piping systems, modern white lights and stand areas create an atmosphere that draws the customer in.
Tesla’s new store is actually presented to the customer as a proof of what Elon Musk has been saying about the company for a long time. Musk has repeatedly suggested that Tesla’s production capability is above all else.