World famous football player Messi signed a $20 million deal to promote crypto fan token firm Socios.

A source familiar with the deal told Reuters that Lionel Messi has signed a $20 million deal to promote digital fan token company Socios.com. Messi has become the latest global sports personality to enter the crypto world after NFL quarterback Tom Brady and NBA star LeBron James, and the deal is considered part of a growing wave of partnerships between crypto firms and football.

Messi will participate in a promotional campaign for Socios in preparation for the Qatar World Cup, which will begin in November. The source said that the deal with Messi does not include cryptocurrency payments and is a three-year deal. Socios has signed deals, including token creation, for more than 130 sports organizations, including a number of top football clubs such as PSG, Barcelona, ​​Juventus and Manchester City.