Borusan Cat, one of the subsidiaries of Borusan Group, announced that it has opened a virtual store in Decentraland behind the popular metaverse coin MANA. Thus, it became one of the first companies to open a store in the metaverse in the field of construction equipment or make an important move in this field. Here are the details…
Borusan Cat entered the world of metaverse
Borusan Cat’s metaverse store was opened in Decentraland. Various products of Borusan Cat can be seen here. The NFTs among the products represent the company’s technological solutions. Among these NFTs are tokens representing the Borusan CAT Boom 360 mobile application, the spare parts sales platform parts.cat.com, and the Troubleshooter Müneccim application. The company gives NFT to one of its customers every month.
Borusan Cat Chief Executive Officer Özgür Günaydın, saying that Borusan Cat is the first construction equipment and power systems company to enter the metaverse and NFT field, “It has a high digital adaptability, vision to technological developments. As an open institution, we are happy to have entered Blockchain technology that will radically change the way of doing business, with our store opened in Decentraland, which is the NFT production and Blockchain-based metaverse ecosystem.”
The company behind Metaverse coin MANA has also partnered with Skechers
As we previously reported as Kriptokoin.com, Decentraland announced that it has partnered with Skechers last week. Skechers became one of the last major companies to enter the Metaverse after announcing it would set up a store in Decentraland. Skechers, the world’s third largest sneaker brand, announced that it will set up a virtual store on Metaverse.
In a press release, American shoe company Decentraland said it has leased the equivalent of 5,000 square feet of virtual land on the Fashion Street Estate. Michael Greenberg, President of Skechers, said the goal is to explore creative ways to engage with new customers and audiences. Skechers’ announcement is the last in a long list of big companies making a comeback to the digital world. The sneaker brand shared its announcement right after the American investment bank JPMorgan, which opened a salon in the popular virtual world last month.
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