One of the largest metaverse coin projects by market cap hosted a four-day digital fashion event over the past week, showcasing wearables on virtual catwalks, holding discussion panels and hosting shopping experiences.
Famous companies choose this metaverse coin project
Decentraland (MANA), the platform that global brands date to showcase their metaverse products and provide collaborations. Dolce & Gabanna introduced 20 wearable products that they specially designed at the “Metaverse Fashion Week” that took place over the weekend. On the other hand, Italian fashion house Etro showcased its real-world collection for its first fashion shows in the metaverse. The collection, named Liquid Paisley, consists of men’s and women’s ready-to-wear looks worn by 20 avatar models.
Two other Italian brands, Hogan and Giuseppe Zanotti, have released their NFT collections. Owned by TOD’S Group, Hogan has released the “Untraditional” NFT collection of the brand’s first sneakers, in collaboration with Exclusible, a platform for luxury NFTs and metaverse activations. They set up a shop in the metaverse marketplace of the Boson Protocol to sell their physical products as redeemable NFTs within the Boson Portal.
Meanwhile, fashion house Republiqe in preparation for the metaverse has partnered with a Paris-based e-commerce platform called Monnier to launch a virtual accessories store in Decentraland’s Luxury Fashion District. . American brand COACH was among the brands that made a physical item available in the store an NFT wearable. Republiqe helped design the first NFT of COACH’s “Pillow Tabby Shoulder” satchel.
Other fashion news
Fashion NFTs are clearly a big trend in the metaverse this year as more and more mainstream designers are launching their NFT collections. The future of digital fashion is likely to be positive for those with a first mover advantage, as fashionistas increasingly use NFTs to express their style across Web3 platforms and in the real world. As we quoted as Kriptokoin.com, the first of its kind event held over the weekend turned the eyes to Decentraland. MANa price reached the $2.75 region in this process.
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