Among social media applications, Facebook has not been in demand recently, especially by young users. Reports in recent years have also confirmed this situation, but Meta’s second quarter report has created a completely different picture.
Facebook, which is thought to be dead, surprised everyone with the number of active users
According to Meta’s second quarter report, Facebook has more than 3 billion monthly active users. These results have taken many by surprise. Although Facebook’s popularity among young people has decreased, it turned out that the platform still appeals to a large number of users.
Facebook’s daily user count also shows that the social media platform maintains its popularity. The number of daily active users of Facebook, which was 2.037 billion in the last quarter, has increased to 2.064 billion with the second quarter. In the last quarter of 2021, the social media platform experienced a decrease in the number of daily users for the first time.
As the reason for this growth in Facebook, we can show Reels, a short video sharing feature released by Meta as a competitor to TikTok. Meta CEO Mark Zuckerberg stated in a statement he made in the past period that Reels videos are watched 200 billion times a day on Facebook and Instagram.
The total number of monthly users of WhatsApp, Facebook, Instagram and Threads applications, of which Meta is the parent company, reaches 3.88 billion. This amount, which is almost half of the world’s population, also reveals the power of Meta in the field of social media.
The company, which made a quick entry into the world of social media with Facebook, later consolidated its position by purchasing WhatsApp and Instagram. Finally, the company, which announced Threads, is trying to attract the users of Twitter, which started to be discussed after Elon Musk.
Although the popularity of Facebook, which is under the umbrella of Meta, is questioned, especially among the younger generations, the figures that emerge tell us something completely different. So what do you think about Facebook and the incredible number of active users? You can share your views with us in the comments section.
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