Meta today announced an AI Sandbox that will help advertisers create alternate copy for Facebook or Instagram ads, create backgrounds via text prompts, and crop images. On these occasions, the use of productive artificial intelligence in advertisements has begun.Ads artificial intelligence doping
The first feature allows brands to create different variations of the same text for different audiences while trying to keep the ad’s core message similar. Background rendering makes it easy to create different elements for a campaign. Finally, the image cropping feature helps companies create images in different aspect ratios for various media such as social posts, stories or short videos like Reels.
The company said these features are currently available to select advertisers and will be made available to more advertisers in July. “We are currently working with a small group of advertisers to quickly gather feedback that we can use to make these products even better. In July, we plan to add some of these features to our products later this year, gradually expanding reach to more advertisers,” Meta said in a statement. We’ll start,” he said.
it was expected
It was actually known that Meta would start using it in ads with artificial intelligence. Last month, Andrew Bosworth, the company’s CTO, said that Meta wanted to use productive AI technology for ads: “A few months ago we formed a new team, a productive AI team; they are very busy. This is probably where I spend the most time, alongside Mark Zuckerberg and Chief Product Officer Chris Cox.”Meta posted positive quarterly results for the first quarter of 2023. The company beat analyst expectations and posted annual revenue growth for the first time in three quarters. Although the tech giant started working on different artificial intelligence tools, Mark Zuckerberg remained committed to the metaverse.
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