Every basket made by the phenomena in the Binomo Forest Cup returned to nature as 1,400 saplings!

The fact that climate change is felt a little more every day has accelerated sustainability efforts. Finally, every basket made in the basketball event, which brought together social media famous names such as Michele Cedolin, Cihan Albayrak, and Ecenaz Üçer, turned into 10 saplings. After the match score of 64-64, the Yellow Team was victorious with free throws. A total of 1,400 saplings were donated to OGEM-VAK.

With climate change being felt more and more each day, the sustainability efforts of the business world are gaining momentum. Research on the subject indicates that more than 2,000 companies in Europe have set a science-based carbon target, while one third of the largest public institutions aim to reach net zero emissions by 2050. While many companies from different sectors of the business world have implemented sustainability projects, the online trading platform Binomo has transformed sports and entertainment into benefits with a focus on the sustainable environment in the event it organized. In the event held in Beyoğlu Sports Complex, each basket shot by famous influencers such as Michele Cedolin, Cihan Albayrak and Ecenaz Üçer led to the planting of 10 saplings.

Each basket turned into 10 saplings

Stating that they contributed to the future of nature and life with the event they organized, Binomo Special Projects Specialist Anne Kmel said, “We brought a different perspective to the sustainability studies carried out around the world with the Binomo Forest Cup event we organized. and with a focus on sustainable environment, we combined entertainment with sports. We brought our future to the rim with teams including famous names such as Michele Cedolin, Cihan Albayrak and Ecenaz Üçer. As an online trading platform that responds to the search for additional income of savers, we are proud of this innovative step we have taken towards sustainability by transforming each basket that meets the pot into 10 saplings.”

A total of 1,400 saplings were donated

Anne Kmel, Special Projects Specialist of Binomo, the online trading platform that brings many sectors together through various activities and opens the door to different colors of the financial world, hosted the famous influencers in the pot at the Binomo Forest Cup event. Stating that he was fighting fiercely, he added: “Cihan Albayrak scored the highest score with 16 points in the match where the match result was 64-64. The followers of the players of both teams took their place in the stands and supported the influencers. We donated a total of 1,400 saplings, 10 for each basket, to the Forestry Development and Forest Fire Fighting Services Support Foundation (OGEM-VAK).

Yellow Team was the winner of the challenge

The captain of the Yellow Team, the winner of the challenge, Özgül Coşar, expressed her thoughts on the event, “I am happy to be one of the names that came together through Binomo for a sustainable future. The idea that every step we take towards the crucible turns into a sapling became our source of motivation and we had a unique struggle with the Black Team. With the awareness of being on the field for a common goal, we were happy for every basket scored by the opposing team.”

Black Team captain Ecenaz Üçer expressed his feelings as follows: “We were happy to take part in this project, knowing that every basket takes us towards a forest. Although the Yellow Team won with free throws at the end of the match, we would like to thank the Binomo Family for getting together with dozens of people for the future of the world and being a part of the puzzle.”