BYD’s Automotive brand, which appeals to the luxury market, is preparing to enter the European market. The company, which will manifest itself in 2025 of the Milan Brera Design Week, will make an official announcement between the dates of the event (7-13 April).
Porsche Panamera killer Denza Z9 GT in April in Europe
In his announcement on social media, the Chinese company said, “Premium electric mobility will come to Europe. Continue to inspire and be ahead ”. In this context, Denza; BMW, Audi and Mercedes-Benz, such as luxury car giants will challenge, he said.

Denza, the main sponsor of Fuorisalone 2025, the automotive leg of Milan Brera Design Week, has made it clear. Mercedes-Benz and BYD in the partnership of 2011, but failed in 2011 Denza, BYD’nin full control. In this context, it has undergone a major transformation in recent years.

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Under the management of BYD, five new models, including Denza D9 Minivan, N7 and N8 SUV models, Z9 Sedan and Z9 GT Estate, launched. In 2024, the brand, which sold 125 thousand 674 vehicles in China in China, has now set its eyes on the European market.
For the European market, Audi’s former designer Wolfgang Egger will focus on the Z9 GT. The Z9 GT, which is expected to compete with Porsche Panamera, was around 46 thousand dollars in China. The fully electric version starts from $ 48 thousand.
In addition, the Fang Cheng Bao Bao 5 SUV, which is offered under BYD’s Fang Cheng Bao brand, will be released in the European market with Denza. This will enable the company to bring its luxury product range to the European market.