The European Union has started to take precautions against deepfake, one of the most discussed technologies of recent years. According to new reports, companies such as Meta, Google and Twitter will be asked to take steps against fake content and especially deepfake technology.
Those who do not comply with the deepfake decision of the European Union are penalized
Big technology companies have to take the necessary precautions against deepfake content and fake accounts on their platforms. It was stated that companies that do not comply with EU rules will be subject to “serious fines” and even have to be removed from the European market if necessary.
According to an EU document leaked online, deepfakes and fake accounts will be addressed as part of the European Commission’s fight against fake news. It is expected that the rules on disinformation will be transformed into a system that will be applied throughout Europe.
report referring to EU document; It covers popular social media platforms like Twitter, Facebook, and Instagram. According to the EU, clear guidelines need to be adopted regarding accounts with “unacceptable manipulative behavior and practices”.
In addition, these measures will be linked to the Digital Services Act (DSA) adopted by the European Parliament and the European Council and scheduled to enter into force in early 2024. In fact, DSA had some regulations regarding deepfakes, but now companies will be able to get fines as well.
“Relevant signatories will adopt, reinforce and enforce clear policies regarding disallowed manipulative behavior and practices in their services, based on the latest evidence on the behavior and tactics, techniques and procedures used by malicious actors.”
Especially recently, deepfake technology, which was carried out by the President of Ukraine Volodymyr Zelenski, creates a major security breach. The EU is trying to solve this problem as soon as possible. But it is not possible to control deepfake without the help of companies like Twitter, Google and Meta.
So what do you think about the European Union deepfake measures? Do not forget to share your thoughts with us in the comments section.
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