Meta’s Threads app has been on the decline after a fast-starting first week. According to data provided by an analytics firm, the engagement rate on Instagram Threads is dropping at the same rate.The number of daily active users and the decrease in interaction!
According to SimilarWeb’s report, the number of daily active users on Threads has dropped to 23.6 million. For comparison, the initial daily active users was 49 million. In the USA, where the highest interaction is seen, usage decreased from 21 minutes to 6 minutes per day in the same time period. This data is said to be based only on the Android platform.
Sensor Tower, on the other hand, says that since the application was launched to everyone, the number of daily active users and the interaction of users has decreased by double digits.
Spam attacks increased, restrictions may be imposed
Threads emerged when millions were looking for an alternative to Twitter, dissatisfied with Elon Musk’s attitude, and quickly attracted users with its connection to Instagram. However, the graphs show that users are unintentionally spending more time on Twitter. Mosseri from Instagram says that Threads is not focusing on engagement metrics at this stage, it happens on every new platform and they will exceed it, and they will increase performance with new features. He also stated that measures such as view limit can be taken to stop the increasing spam attacks.
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