The echoes of Elon Musk’s 27-year-old move to change his name and logo after buying Twitter continue. End-user experiences aside, the X naming can start a registration war with other brands.Twitter is now X
Elon Musk wants to add unlimited interaction such as audio, video, messaging, payment, banking, entertainment to the X brand, which he defines as the platform for everything. This artificial intelligence-supported brand will connect people.
However, the X brand is not just a special registration for Elon Musk. Meta’s white and blue X logo identifies social media services focused on app, game and entertainment development. Microsoft’s X registration represents Xbox consoles. It is stated that there are about 900 X name registrations like this.
On the other hand, Elon Musk’s X logo was inspired by a font set called Special Alphabets 4. It is unknown whether Musk and the designer made a deal to use the font. Sources consider it certain that a lawsuit will be filed due to name and logo registration. It is a matter of curiosity what Elon Musk will do in this situation.
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