Due to the changes made by Elon Musk after he bought Twitter, brands started to withdraw their ads on the platform one by one. After the companies removed their ads on Twitter, the social media platform was financially damaged.
The ice between Apple and Twitter has been broken
Elon Musk has started to follow new policies for companies to advertise on the platform on the latest developments. The famous businessman launched various incentive campaigns for giant brands to re-advertise on the social media platform.
Accordingly, Twitter will provide 1 million dollars equivalent impressions to companies that pay at least 500,000 dollars for advertising; Those who paid $350,000 would receive 50 percent additional impressions. In addition, the platform would provide additional ad impressions worth a quarter of what they spent to those who paid $ 200.00.
In addition to all this, Elon Musk, who had a one-on-one meeting with the CEO of Apple, one of the most important advertisers of Twitter, seems to have managed to reverse the wind in advertising. According to a statement from Elon Musk, Apple has returned to its old level in ads on Twitter.
Apple, which is the largest advertiser on Twitter, will thus save Elon Musk from a great deal of trouble. Twitter allegedly lost half of the platform’s 100 biggest advertisers during the turbulent period. These companies include giant companies such as T&T, CNN, Dell, DirecTV, HP, Nestle, Coca-Cola, Verizon, Volkswagen and Wells Fargo.
Elon Musk may meet with the executives of other large companies to restore advertising revenues. As it is known, advertisements are an important source of income for Twitter. Recent developments have caused companies to leave Twitter.
Elon Musk, the owner of Twitter, seems to spend overtime in the coming period in order to make the money he invested. So what do you think about Twitter ads? You can share your views with us in the comments section.
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