The X filed new charges against many companies on the allegation that they were involved in the “illegal” advertising boycott, which caused a decrease in revenues. In this context, he further enlarged the antitröst case he initiated earlier and filed a lawsuit against brands such as Lego and Nestle.

X filed a lawsuit against giant brands with illegal advertising embargo

In August, the case against the World Advertising Federation (WFA) and the Global Responsible Media Alliance (GARM), the attempt to ensure the security of brands; Lego, Nestle, Pinterest, Tyson Foods and Shell were expanded to cover brands.

X CEO Linda Yaccarino described this as a “systematic and illegal boycott .. He accused advertisers and organizations of organizing an effort to weaken the platform. The company said that the boycott leads to a significant decrease in advertising demand and advertising prices on the platform.

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X said that most of the advertising revenues are no longer a member of the Garm or Garm member advertising agencies are from small/medium -sized enterprises without customers. The legal process began when X filed a lawsuit against WFA and Garm.

The X suggested that these organizations organized a boycott to force the platform to implement the standards set by Garm, using the brand security initiative. After the lawsuit was filed, WFA decided to close Garm, citing the pressure.

However, the case expanded and added new defendants, including X, twitch. In the last case petition, the company said that the advertisers who are connected to the GARM have damaged X’s ability to earn advertising revenue by suspending advertising purchases on the platform between November and December.