Greg Zeschuk, one of the founders of Bioware, explained how to work within Electronic Arts (EA) in a Podcast broadcast he attended. Zeschuk, who was a guest at Simon Parkin’s Podcast’s Podcast’s Podcast, touched on many issues from Bioware’s establishment process to his entry under the EA roof and why he was finally separated.

Zeschuk argued that the main purpose of big game companies is to exploit the existing brands rather than the creative process. “Big companies exist to exploit assets,” said the former Bioware manager, especially in North America, big companies rather than creating new games, rather than creating the highest profit of the existing series, he said.

“EA gives you enough rope to hang yourself,” he said, bringing a critical look to the claim that EA offers freedom to developers, while working under a huge company like EA, developers should learn to work in a certain structure.

Is Bioware’s “fall” because of EA?

With Bioware’s acquisition by EA in 2007, there are many players who think that the studio has lost its old spirit. However, Zeschuk said he did not fully participate in this view. After joining EA, Zeschuk reminded that they have achieved great success like Mass Effect and Mass Effect 2, argued that they did not experience any decline in the short term.

However, as one of the founders of Bioware, EA said that working within the EA is not satisfactory for him in the long run. Zeschuk says, “I love to play, I just don’t like to manage,” says Zeschuk, while he says it’s hard to work in an environment where his entrepreneurial spirit is disappeared, he says he will finally understand that he will leave the company at some point.

“We were planning to seize EA from inside”

Zeschuk recently worked at Star Wars the Old Republic and Mass Effect 3 at Bioware within EA. “I lived in Austin for two and a half years when I was doing Star Wars The Old Republic, and I knew it was a one -way journey, Z Zeschuk said, if the game had achieved a gigantic success, they could try to seize EA from the inside:” If the game had achieved a $ 2 billion annually, Ray (Muzyka) and I would take a coup.

However, this did not happen and Zeschuk left Bioware in 2012. Although Bioware continues to be one of the most important studios of EA today, the failure of projects such as Anthem in recent years and the inability of Dradwolf to Dragon Age: Dreadwolf creating question marks about the future of the studio.