Electronic Arts, one of the important names in the video game world, made a strange statement the other day. In the statement, it was stated that NFT support will come to Madden games with FIFA. For those who forget; NFTs, which were released as part of the cryptocurrency community, were among the most talked about in the industry in 2021, and literally “crashed” in 2022.
According to the statement made by Electronic Arts, NFT support will be available as of June 2023. It would be reasonable if the company had done this in June 2021, but it’s unclear why this was done when the NFT industry had collapsed. Electronic Arts said it will cooperate with sportswear brand Nike’s NFT platform “.SWOOSH” to support NFT.
Electronic Arts was embarrassed to announce its support for NFT…
The statement made by Electronic Arts on its official website is a bit strange. So much so that the company does not use the phrase NFT anywhere in the description. It is unclear whether this was done on purpose or if the company did not use the phrase because it was aware of the facts about NFT. However, the statement did not hesitate to use fancy expressions such as “creativity”, “innovation”, “excellence” and “amazing new experiences”…
Electronic Arts did not make a detailed statement about the .SWOOSH collaboration. However, the company announced that it will come up with brand new developments in the coming months and offer special collections for Electronic Arts games. Finally, let’s say this; There is already a lot of licensed equipment in FIFA games. It is unclear whether Electronic Arts will transfer these equipment to the .SWOOSH integration.
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