Today, Disney, which is the owner of the legends of a period from the Star Wars series to the Marvel Cinematic Universe and even Toy Story and Cars, manages to appeal to almost everyone, from small to large, both with the films and series it offers and Disneyland theme parks all over the world. In particular, the managers at Disneyland aimed for customers to find everything they were looking for and were satisfied with visiting Disneyland again, and were doing their best for this.
Disney officials use the same system just like other broadcasting platforms, offering new content to users based on the content they watch on the Disney+ platform. But Disney is embarking on a massive project to improve the user experience on both its theme parks and its streaming platform Disney+. However, this project may violate the privacy of Disney users and customers.
What you visit at Disneyland can be an indicator of what to watch
Disney CEO Bob Chapek, who was a guest of The Wall Street Journal’s annual technology-themed live broadcast, announced that the company is working on a new system to “follow” users. Don’t worry, when Chapek says “follow” he isn’t actually talking about spying on you. Stating that this new experience is completely based on the consent of the users, the CEO stated that users who do not want this experience or do not feel ready for it can turn off this tracking system.
Providing some information, although not detailed, about the experience, Chapek states that thanks to this system, users who visit Disneyland will be able to determine what they will watch before opening Disney+, or, on the contrary, users who use Disney+ can know where they will visit when they go to a theme park. With this information, it was announced that Disney, which aims to provide users with a personalized experience in theme parks, will similarly recommend more consistent content to viewers.
If we need to give an example to clarify this system in your mind, let’s say you let this system follow you, and then you did a Star Wars marathon and watched all the movies and series from the series. When you go to Disneyland a few months from now, the system knows who you are and what you like, so it knows that there will be Star Wars-themed places among the places you will visit. In this way, you can be called by your name and “title” in Star Wars-themed places, depending on the surveys you filled in or the information you have previously filled, depending on whether you define yourself as a Jedi or a Sith. Of course, this example is only a small part of this experience.
Likewise, if someone who has never watched Star Wars goes to Disneyland and spends a lot of time in Star Wars-themed places, the system will detect that this user is a possible Star Wars viewer, and even if you have never consumed Star Wars-related content, you will receive Star Wars content on Disney+. will begin to suggest.
At this point, although there is no explanation about how the system will work, some users have already started to state that they think this situation may violate personal privacy and they are uncomfortable. However, Bob Chapek’s offering this to the users’ preference has also relieved some users. So you? Would you like to participate in this “User experience” program of Disney?
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