Disney hires one of Apple’s game executives for Metaverse

Metaverse continues to attract more and more attention every day. Companies that want to step forward into the next generation entertainment and experience world are competing to recruit top executives to realize their Metaverse dreams. Disney has hired Apple employee and key figure for Apple Arcade, Mark Bozon. Bozon announced his departure from Apple two weeks ago, but did not reveal his future career plans.

Mark Bozon will focus on next generation storytelling for Disney

Disney has named its strategy differently because the word Metaverse can mean something different to each audience. Mike White, head of the new division, called next-generation storytelling and user experiences, recruited Mark Bozon, an Apple employee and creative director at Apple Arcade, to his team. Bozon will be responsible for overseeing Disney’s strategies and executing its plans to enter the metaverse. Additionally, as one of the executives of the next-generation storytelling team, Bozon will form a team to build connected experiences across Disney’s gaming, movie, TV, toy and park spaces.

Bozon worked at Apple for 12 years, before that he was Nintendo editor at IGN. Experienced in the entertainment and games industry, boson will be a senior executive for Disney’s Metaverse plans.