Apple’s new iPhone 14 series was introduced last week and will go on sale on September 16. Pre-orders started on September 9. However, according to Apple analyst Ming-Chi Kuo, pre-orders for the iPhone 14 and 14 Plus are lower than the pre-orders of the previous iPhone 13.
A blog post by Kuo states that “iPhone 14 and 14 Plus will be in stock on launch day, reflecting sluggish demand. As it stands, the pre-order result for the iPhone 14 and 14 Plus is worse than the iPhone SE 3 and iPhone 13 mini.” . The article continues: “The iPhone 14 Plus replaces the iPhone 13 mini. However, the pre-order result for this new product is much lower than expected, meaning Apple’s product segmentation strategy for standard models has failed this year.”
As a result, the analyst predicts that November shipping estimates for the iPhone 14 and 14 Plus may drop in the coming weeks.
On the other hand, the delivery time of more than four weeks for the iPhone 14 Pro and Pro Max may reflect good demand. Delivery dates for the iPhone 14 Pro and Pro Max have been delayed until October, within hours of opening pre-orders.
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