Hello, I’m Gizem. I am working as an SEO Specialist at Webtures.
Today, I have prepared the first 15-word Digital Marketing Dictionary that those who want to earn income from the internet should definitely know about the concepts that we come across frequently.
Glossary of Digital Marketing Concepts:
- SEO (Search Engine Optimization): A strategic method used by Internet users to rank high in search engine searches. By optimizing the content of your website, it allows you to attract the attention of search engines and get organic traffic.
- SEM (Search Engine Marketing): It is a digital marketing strategy used to advertise through search engines as well as SEO. Target audience-oriented advertisements are published through platforms such as Google Ads.
- PPC (Pay Per Click): An advertising model in which advertisers pay as their ads are clicked. PPC is used to measure the effectiveness of the ad and to optimize the budget.
- CTR (Click-through Rate): Represents the click-through rate among people who viewed an ad or link. A high CTR indicates that the ad is effective and leads to more traffic.
- CRO (Conversion Rate Optimization): It is the optimization work done to convert visitors on a website into potential customers. It includes strategies such as CRO, funnel, user experience, and call aggregation.
- ROI (Return on Investment): It refers to the ratio of the cost spent on a marketing campaign or advertisement to the revenue generated. A high ROI indicates a positive return on investment.
- Influencer Marketing: A marketing strategy in which social media influencers or influencers are used to promote products or services of brands. Influencers have an impressive power over their followers, allowing the product or service to reach a wider audience.
- E-commerce: It is a business model that sells products or services over the internet. E-commerce platforms allow you to showcase and sell your products through their own websites or in major marketplaces.
- Social Media Marketing: It includes the strategies used to promote your brand, engage and connect with the target audience through social media platforms such as Facebook, Instagram, Twitter.
- Content Marketing: It is aimed to create brand awareness, customer loyalty and conversion by creating and distributing valuable and interesting content. Various types of content are used, such as blog posts, e-books, videos, infographics.
- A/B Testing: Experiments to compare performance between two or more versions. For example, you can test the effectiveness of an email marketing campaign using a different title.
- Email Marketing: By sending messages directly to potential customers or existing customers via e-mail, it is aimed to increase brand awareness, loyalty and sales.
- Affiliate Marketing: It is a method of earning commission from sales by promoting the products or services of other companies. Through affiliate programs, you can earn income by affiliate marketing.
- Remarketing: Retargeted ads are shown to users who visit the website but do not convert. With this strategy, it is aimed to attract potential customers and increase sales.
- Analytics: Data analysis tools used to measure the performance of your website or other digital marketing activities. You can monitor data such as traffic, conversions, visitor behavior with tools such as Google Analytics.
For those who want to earn income from the Internet, this digital marketing dictionary is an important guide on the road to success. By learning these concepts and applying them with the right strategies, you can reach the income level of your dreams. Remember, the world of digital marketing is constantly evolving and being open to learning is the path to success.
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