The increasing number of easy earning methods have started to shape the cycles in the crypto industry.
In the previous periods, the cryptocurrency market was examined in two different scenarios consisting of bull and bear cycles. Investors who followed the cycle of major coins and dominance in the bull were following the cycle of Bitcoin in the bear.
However, in recent years, these cycles have begun to evolve into another type. With the strong impact of the global economy, easy earnings and fast trading methods have put crypto in a different cycle.
Easy Win and Hit Logic
The crypto market in the past has been predominantly known as the place of long-term investors and maximalists who believe in the industry. However, the increase in adoption rates and the global popularity of crypto have strengthened different scenarios.
Recently, the number of crypto investors who act with the logic of easy earnings and fast trading method is increasing. Although this situation is seen as the effect of the bear market, the perception of the investors cannot be broken.
FTX’s bankruptcy, regulatory pressures and uncertainty were the factors that ignited the new cycle. The long-term strategy has left its place to the logic of easy earning and fast trading. The biggest example of this could be the chasing of airdrops and the direct selling of the obtained tokens.
But the new methods have led to the evolution of the cycles on crypto to a different state. There is now a new cycle in crypto: win and go.
So, which categories attract great attention in the cycle that proceeds with the logic of win-and-go?
1- Airdrops
Projects that want to enter the crypto ecosystem distribute tokens to investors who meet certain criteria. Although the aim of the project team here is to gain loyalty, the aim of the investors in the new cycle is hit-and-run. For example, in Arbitrum, it was seen that the investors who received the airdrop put their assets directly on sale and withdraw their earnings.
The airdrops carried out to build loyalty have entered such a cycle, and it has brought a new trend in social media. For a time, the primary focus of the crypto community was crypto projects that would airdrop. However, this trend was short lived as it was used as an easy earning method. Airdrops that have been or are planned to be held recently have started to attract less attention. Of course, the course of the crypto market plays an important role in this.
2- Memecoins
Memecoins, a new perception that Dogecoin has brought to the crypto industry, has been the most popular category recently. Especially with Dogecoin, Shiba and Pepe, the emergence of a rush every time ensures the continuity of memecoins. Elon Musk, CEO of Twitter, said that he was a Dogecoin maximalist.
In the memefans era that started with Musk, it was observed that many memecoin investors held their assets long-term. Especially the number of those who thought that Dogecoin would reach 1 dollar on the price side was quite high.
However, looking at today, it seems that memecoins have largely evolved into easy money making and fast trading tactics. In the process that started with Pepe, it was seen that the memecoins that emerged with it instantly increased five times and then fell five times.
In the memecoins that emerged this year, no cryptocurrency other than Pepe has been able to build a maximalist community. In addition, Pepe had a big drop after Binance listing, making people nervous. Many investors began to question the end of Pepe’s frenzy too quickly. Of course, although the effects of the market are also effective in this, there are other factors as well. Investors of the new cycle, who adopted the easy-to-earn method, abandoned the projects after their earnings in memecoins. Almost the vast majority are far from even being maximalist.
3- NFTs
One of the digital assets that marked the crypto industry was NFTs. This category, called artworks using blockchain infrastructure, has become a phenomenon in the past.
When NFTs first emerged, they managed to gather a large audience behind them. CryptoPunks, in particular, has achieved global popularity. During this period, the crypto community preferred to buy NFTs and store them as if they had bought a painting. However, looking at the present day, NFTs, which have drifted away from their previous popularity, have also entered the easy-earning cycle.
Especially on social media platforms, free mint and airdrop distribution NFTs attract great attention. The biggest reason for this may be that it gives a quick trading opportunity or offers easy profits.
4- Pre-Sales
Projects that want to enter the crypto industry carry out pre-sales as part of the loyalty program. This situation, which represents the sale before it was released, played a big role in the formation of many audiences. The Solana community, in particular, was formed by the influence of the investors who walked together from the very beginning of the project.
The opportunity to be involved in a new venture from the very beginning is included in the easy earning cycle. In this new cycle, it seems that pre-sale participants are showing great interest in crypto projects that are planned to be released. This interest is for easy profit rather than staying in the project for a long time or being maximalist.
Of course, despite all these situations and categories, it is worth saying that maximalists still exist. The number of investors who believe in crypto or support the crypto project for a long time is also quite large.
This new cycle towards crypto investors may be the biggest reason for moving away from bear or bull markets. Because, while investors are trying to get their gains quickly in an ambitious market, they are hesitant to buy in the fear market.
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