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Description of ‘Exorbitant Price’ from Murat Ülker, Owner of Şok

Murat Ülker, who is also the owner of the Şok market chain, spoke about the exorbitant price increases in the last period. Stating that the issue was not as described, Ülker stated that the markets were the most miserable part of this issue.
 Description of ‘Exorbitant Price’ from Murat Ülker, Owner of Şok
READING NOW Description of ‘Exorbitant Price’ from Murat Ülker, Owner of Şok

Turkey has recently been discussing price increases that directly affect the lives of its citizens. According to the statements made by the politicians and the steps taken by the Ministry of Commerce, price increases are experienced especially in some chain markets. As such, studies on the crisis have been initiated.

Now, a new name has been included in these discussions. Murat Ülker, who has the title of the richest person in Turkey with his assets of more than 6 billion dollars, made important statements in the speech he gave to the journalists. Evaluating the accusations against the chain market “Şok”, which was established within Yıldız Holding, Ülker stated that the reason behind the price increases was not as described.

“Evaluate the Turkish lira”

In the statements made by Murat Ülker, the following statements were made:

One year mountain-stone is full of onions, the next year there is no onion in the market. They are loaded into markets. The marketer buys and sells. He pays his money to the manufacturer. So there is no need to mock the mind of the nation. If there is any exorbitant price (product) it is never sold anyway. We earn 1%. What if we download it? No one was born who could buy more and sell cheaper. At that time, tomato prices were reduced. We lost 35 million TL just from tomatoes. In Turkey, inflation is around 19 percent and producer inflation is 45 percent. So the difference is actually proof of how much sacrifice we manufacturers make. Now everyone has to work for the appreciation of TL. Why are we waiting for someone else’s money to lose value?

The market is the most pathetic segment here. He buys, he sells. If you think that “Don’t sell for the price you bought” then you really need Alaeddin’s genie. “You will not sell at the price you buy. “How will this work? There is no flexibility in our goods. Our goods are sold for a penny. For example, it is practically not possible to say 110 cents when making a raise for a 1 lira product. When they make 125 cents, the consumer rightly says, “They made a 25 percent increase.” Sales suddenly halve.

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