Micro-payments, which are already tiring in our digital life, but also creating addiction, have also entered the automobile industry. Moreover, you will now pay extra every month, not for multimedia features, but even for your car’s engine power and seat heating.
We have seen one of the last examples of this in Mercedes before. However, the company’s German brother BMW also made the seat heating option a monthly fee in July. Today, especially BMW’s decision has been a big wave for an automobile manufacturer.
Dacia made fun of BMW:
Dacia, which caught the eye of BMW, which offers seat heating for $ 18 a month, launched a special product. The company distributed the hot water bag called “Heated Seat Savior”, which was produced only 75 units, for free. He also made a harsh comment on the latest developments.
In a statement, the company shared that it is famous for its simplicity and will keep its customers away from these “money traps”. Dacia UK Brand Manager Luke Broad commented on the new applications:
“Heated Seat Rescuers is fun but also highlights the industry direction when it comes to subscription-based access to features. Asking someone to pay extra to activate factory-fitted equipment is definitely not Dacia!”
Dacia’s hot water bags are only available from four Dacia dealers in the UK.
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