TikTok announced that it has closed its service, which was announced as the popular BeReal clone. The application called TikTok Now was announced at the end of last year and offered users the opportunity to share with videos or photos.
End of the road for BeReal clone TikTok Now
According to the statement from Chinese ByteDance, TikTok Now has been officially unplugged. TikTok, the most popular platform in the short video world, did not succeed with the BeReal clone application. In the post on the subject, he stated that “Tiktok experience has been updated and TikTok Now has been terminated”.
TikTok Now was introduced in September to facilitate “real and spontaneous connections.” It attracted attention with its striking resemblance to BeReal. Unlike BeReal, which only allows sharing over photos, it came to the fore with its support for both videos and photos up to 10 seconds.
TikTok Now was in the main app for users in the US. However, ByteDance offered it as a separate application in various regions around the world. It should be reminded that it is also offered as an application in our country.
The Chinese developer did not detail why it canceled the platform. However, considering that BeReal-style tools are not used as before, the number of users of Now may have decreased. For example, in 2023, there was a 60 percent decrease in the number of daily users of BeReal.
For those who don’t know, BeReal is an app that asks users to post photos once a day to show their followers what they’re doing in real time.
TikTok isn’t the only platform to include BeReal-like features in its app. For example, Instagram has started offering a similar service called “Candid Stories”.
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