A new study has revealed the user interaction of the popular messaging platform WhatsApp. According to the study, the platform saw a significant increase in user engagement in the first quarter of 2022. The reason for this is that people want to communicate in a safer environment. At the same time, it is thought that the Russia-Ukraine conflict played an effective role in this increase.
WhatsApp users increased by 41 percent, according to the report
WhatsApp’s recent big growth mostly comes from the ‘power users’ who use the platform every day. The latest study shows that this user classification averaged 55 percent in the first quarter. In addition, most of this growth consists of users between the ages of 18-34. In addition, this group was also influential in the use of Facebook and Instagram applications.
According to the MoneyTransfers.com report, the number of WhatsApp users increased by 41 percent. Also, according to the report, WhatsApp has the highest percentage of users among the best apps. In addition, it maintains the highest growth compared to previous years.
WhatsApp is preferred more often for people to communicate securely. The Russia-Ukraine war also plays an important role in the number of WhatsApp users. Likewise, it turned out that 15.5 percent of Telegram’s average monthly users (MAU) opened the application every day in the first quarter.
According to the research, WhatsApp and Messenger, one of Meta’s top messaging apps, have the largest market in the US. This means that Meta’s apps accounted for 78 percent of usage over the entire period. At the same time, Meta is in competition with platforms like Telegram, which are regularly upgraded.
Along with these, WhatsApp is working to provide important updates and features to its users. Communities tab, emoji reactions and many more innovations are among these updates of the company. It is also a matter of curiosity what kind of updates the rival applications will bring in the future in the face of increasing competition.
Well, what do you think about this issue? You can express your thoughts in the Comments section.
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