As it is known, many crypto currency exchanges took their place in the Super Bowl. During the Super Bowl’s match between the Cincinnati Bengals and the Los Angeles Rams, the two biggest cryptocurrency exchanges also had a battle. FTX and Coinbase were two crypto exchanges competing with their ads.
Coinbase and FTX in the Foreground with Advertisements in the Super Bowl
Thanks to the one-minute advertisement of the cryptocurrency exchange Coinbase for the Super Bowl final game The site allegedly crashed. Coinbase’s one-minute ad with a bouncing QR code on the screen invited viewers to participate in a huge sweepstakes.
Coinbase’s website experienced problems shortly after the ad was posted, and the site crashed. Still, the campaign was quite successful.
Coinbase Marketing Manager Kate Touch said:
“We have a goal of introducing one billion people to the crypto economy at Coinbase. Crypto is about access for all. The old winning models take everything. Not with fear or ‘FOMO’.”
Finally, actor, writer, and creator of the Seinfeld series Larry David also appeared in a high-budget ad promoting the cryptocurrency exchange FTX during the Super Bowl.
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