Coca-Cola introduced its new drink “Zero Sugar Byte” for the first time on Metaverse. This beverage, which was introduced in the Fortnite ecosystem, will meet with consumers in the USA physically in May.
Collaborating with game organization PWR to place the drink in the game, Coca-Cola created a special island called Pixel Point in Fortnite Creative. Visitors to Pixel Point will be able to play Coca-Cola-themed games, and along with the games, collectibles will be released, and hidden treasures will be discovered.
Zero Sugar Byte beverage will be available physically in US shops from May 2nd. Coca-Cola described the new drink as “the flavor of pixels”.
Coca-Cola senior director of global strategy Oana Vlad made the following statements in a statement;
“In the second product of Coca-Cola Creations, we wanted to create an innovative flavor inspired by the playfulness of pixels. We drew strength from the experiences made possible by the gaming industry.”
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