NFT, metaverse and blockchain applications, which are the growing technology of recent times, are attracting the attention of more and more companies every day. This time, China-based sports brand Li Ning will launch a new line of clothing themed by the famous NFT collection Bored Ape Yacht Club to capitalize on the popularity of NFTs.
Li Ning, a leading Beijing-based sportswear and equipment company, is preparing to launch a clothing line featuring images of Bored Ape Yacht Club #4102.
BAYC Themed Apparel Will Be Presented
The company announced on Sunday on China’s social media platform Weibo that Li Ning’s (Bored Ape Yacht Club) ) announced that it will be offering BAYC-themed t-shirts and hats. Thus, another China-based company has shown that it is interested in NFTs.
According to a filing with the Hong Kong Stock Exchange last week, the brand posted an annual increase of nearly 30% in retail sales in the first quarter of this year.
Chinese sportswear brand Anta, the official partner of the Beijing 2022 Winter Olympics, also entered the world of NFT by publishing digital collections featuring the national athletics team earlier this year.
China has not yet made clear regulations on NFT trading, but state media has issued warnings that could negatively affect the development of the NFT market.
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