It turned out that the world’s most popular instant messaging application WhatsApp is working on a new feature. This new feature, which appeared in the Android beta version of the application with the code 2.23.9.23, will be most useful for small businesses that do not use the WhatsApp Business API. So what exactly does this feature promise?
The new feature launched by WABetaInfo allows businesses to create campaigns and informational messages. Thanks to this feature, a business that actively uses WhatsApp will be able to create personalized promotions, campaigns or reminders and share them with their customers. Moreover, created messages can be sent to customers in bulk. Thus, all customers will be notified instantly.
First screenshot is here
After businesses create campaign messages and send them to their customers, they will also be able to measure performance. In this context; How many customers the message reaches and how much of it is returned as sales can be tracked by the business. This will enable the business to identify the right campaigns and win the customer. In the end, more sales will be recorded as more money.
Users may be frustrated
While the new feature offers the opportunity to increase sales for businesses, it will provide a variable experience for users. If you are someone who follows the campaigns and finds informative SMS or notifications useful, this feature will also make you happy. On the other hand, if you are tired of campaign SMS, it can be very annoying to receive campaign notifications from WhatsApp. Presumably, WhatsApp will also offer an option to turn off campaign messages.
Campaign messages will be paid
WhatsApp’s campaign messages feature will be a paid feature. WhatsApp will ask for different fees in each country for this. The business will be able to adjust according to the budget it can advertise and determine its expenditure accordingly. It is currently unknown when the new feature will be available.
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