French supercar manufacturer Bugatti has announced that it is on the path of rebranding. In this context, Bugatti made changes in almost every field, from the fonts to the logo on its website and printed publications, and stated that it would act with the motto of “Create the unique”.
According to Bugatti, the world is changing and Bugatti is following this change. Mentioning that they have become much more than a supercar manufacturer with their work so far, the officials express that they will be with the same determination from now on. According to Bugatti, who said that they will take place outside the automobile industry in the future, rebranding is an important part of the company’s evolution.
This is what Bugatti’s new font will look like
In the photo above, you see Bugatti’s new corporate font. This font will begin to be used at all authorized dealers that sell the company’s vehicles.
Bugatti’s new and old logo is as follows:
In the photo above, you see the new logo that Bugatti will use on its website, social media accounts, dealers, vehicles and printed publications. Representing the initials of the company’s founder, Ettore Bugatti, the logo has the same overall design as the previous one. Yes, it would be more accurate to say that there is a ‘fix’ between the new logo and the old logo rather than a design change.
The new font that Bugatti will use on its website and printed publications:
How did you find Bugatti’s rebranding initiative? You can share your ideas with us.
1439
