Beer giant Bud Light has partnered with Nouns DAO for a Super Bowl commercial.
Beer giant Anheuser-Busch’s Bud Light collaborated with Nouns DAO, an NFT project on the Ethereum network, for the Super Bowl commercial that went live on Sunday. Bud Light’s Corey Brown told The Block that the partnership will allow the beer brand to further promote itself in the NFT space. The ad promotes Bud Light’s new carb-free beer, Bud Light NEXT. Nouns DAO is an NFT project on the Ethereum network.
Brown also said that working with a DAO will enable Bud Light to meet consumers where they are.
“Similar to the way Bud Light NEXT gave us the opportunity to bring more fans to Bud Light, the Bud Light N3XT Collection, our partnership with Nouns DAO, and entry into the NFT space will allow us to interact with established and new fans in a completely different way.”
Last month, Bud Light released its NFT collection called Bud Light N3XT, which consists of 12,722 pieces.
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