Bruce Willis Denies ‘Sold His Face to Deepfake’

With the development of artificial intelligence, even unreal human faces and voices can be produced today, while areas such as deepfake can have both positive and negative effects. We have also discussed how deep fake and fake faces can be used for malicious purposes many times before.

The other day, a big claim was made about artificial intelligence technology from Hollywood. Allegedly, Bruce Willis, the star name of the cinema world and recently retired, was the first actor to approve the use of his face in the digital environment.

Willis denies claims he allowed his face to be used digitally

According to the information shared by The Telegraph, Willis had reached an agreement with the company called Deepcake for the rights of his ‘digital twin’. However, the manager of the famous actor stated that there is no such agreement, only because he was ill last year, his face was taken digitally and used in a commercial. Here’s that commercial:

Upon the statement of Bruce Willis’ manager, Deepcake also announced that the news shared before was misrepresented, and that the actor could not sell rights to anyone in any way. With this unfortunate news, we have seen how dangerous and illegal deepfake technology is.

What are you thinking? Do you think there will be new laws on deepfake technology in the future? Please do not forget to share your thoughts with us in the comments.

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