Getir, which started out as an online market and expanded its field of activity with food, water, minute car rental and job postings, has now opened a physical supermarket. Getir opened its first physical market in Amsterdam, the Netherlands.
Warehouses of express delivery apps in the Netherlands created controversy
The warehouses of companies providing online market services such as Getir and Getir in the Netherlands received great criticism. The workplaces used as warehouses were called “Dark Store” because there was no signage and the windows were covered with dark film. Opening new warehouses for a year was prohibited due to delivery practices on the grounds that warehouses disrupted the city’s aesthetics. After the reactions, Getir improved the appearance of the warehouses by placing works of art outside of its warehouse.
Bring lost approximately 1.8 billion liras in three years
Getir has not only turned its warehouses into works of art after the Dark Store controversy, but now it has transformed its warehouse in Amsterdam’s De Pijp district into a physical supermarket. Customers can come to this store and buy the products they want and pay at the cash register. At the same time, Getir can use this place as a warehouse for fast delivery service.
Getir realized the transformation of only one warehouse into a supermarket as a pilot application. Getir announced that it can make a similar transformation in other stores based on the experience it will gain from this store, but there is no final decision yet. Bring can increase the number of warehouses in Amsterdam by opening supermarkets in new areas.
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