There has been a remarkable development regarding the German-based automotive giant BMW. In the “Bimmer Post”, one of the largest forum sites established about the brand, it was claimed that BMW would change its naming strategy. Although it is difficult to speculate about the truth of the claim, it would not be surprising if BMW made such a decision.
Our readers who are familiar with the automobile world are familiar with BMW’s naming strategy. The company uses the “i” in its gasoline cars and “d” in its diesel cars. However, there is an “i” in the electric cars released by BMW. If the claims are true, the “i” suffix, which is now seen in both electric and gasoline models and causing confusion, will only be found in electric vehicles as of the coming years.
The “i” in gasoline cars is gone!
Allegedly, BMW will not use the i designation on gasoline models as of next year. Let’s give an example now; For example, the “118i”, which we encounter in 1 Series cars, will begin to be called “118” as of next year. Similarly, the “320i” and “330i” charms for the 3 Series will appear as “320” and “330” respectively.
Let’s see why this is not surprising. Mercedes-Benz used the “EQ” designation in its electric cars. However, it was claimed that this situation will change by 2024. Allegedly, the company has begun to find this jewelry unnecessary, as it has expanded its electric models and integrated the “EQ” jewelry into many models. On the other hand; It is also said that Mercedes-Benz prefers this way for simpler naming. Here, BMW can think like Mercedes-Benz and get rid of the “i” in their gasoline cars.
So how is BMW’s current naming strategy?
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