Blue brand, which produces the most admired microphones of the broadcasting industry, was acquired by Logitech, which followed an aggressive strategy a while ago and started to operate under this roof. Logitech did not allow the independence of the brand any longer.What happened to the blue microphones?
According to the information received, Blue microphones are now fully integrated into Logitech and will only be sold under the Logitech brand. It is said that this change is implemented in the new version of Logitech products, which gradually includes the Blue brand. The website of the Blue brand was also shut down.
Logitech bought the brand for $177 million in 2018. Despite having a prominent image, Logitech wanted it to continue under its own brand. It is reported that the ASTRO Gaming brand, which was purchased in 2017, will also be integrated with Logitech. Thus, only the Yeti and Snowball brands from the Blue era remained in Logitech’s hands.
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