Canadian musician The Weeknd has partnered with Binance to leverage web3 technology and launch NFT on his world tour.
The world’s largest trading platform, Binance, has partnered with Canadian singer Abel Makkonen Tesfaye with the stage name “The Weeknd”. The platform will be the official sponsor of the artist’s world tour “After Hours Till Dawn”.
Binance is working with HXOUSE, an organization for creative entrepreneurs in this space. The organization will also help The Weeknd launch an NFT collection.
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