Binance and the Brazilian Football Federation are rolling out free NFTs aimed at gaining new users.
The world’s largest exchange Binance and the Brazilian Football Federation are jointly launching a program. As part of the cooperation, free NFTs will be given to users.
Binance and Brazilian Football Federation to Collaborate for NFT
A day before the start of Brazil’s professional football season, Binance and the Brazilian Football Federation announced that they will launch NFT. The move aims to increase fan engagement and attract more consumers.
Binance and the Brazilian federation stated that the free NFTs will give fans “access to technology that will enhance the match experience and provide unique benefits.”
It has been announced that the strategy behind this move by Binance is to add new customers to the platform.
Binance country manager Guilherme Nazar made statements on the subject:
“We believe that crypto and blockchain are the future of money and the internet, bringing indisputable benefits to people, especially in developing countries. We are confident that this historic launch will allow more Brazilians to feel closer to their club and learn about crypto so they can take advantage of what this technology has to offer.”
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