The race to bring AI’s capabilities to web searches is heating up. After Microsoft’s investment, the new Bing with ChatGPT was recently launched and the signals reached Google. According to reports, even Samsung is now considering switching to Bing on its Galaxy phones and tablets.Google may lose Samsung
It seems like Google already has two different perspectives. A completely new AI powered search engine and added AI features on top of the existing engine. While more details are expected to be revealed in the upcoming I/O 2023, results that will not please Google may arise on the Samsung front. Currently, Samsung is reportedly in negotiations with Microsoft to make Bing the default search engine on Galaxy devices. This includes Android-based smartphones and tablets.As noted by The New York Times, Google strongly believes that Samsung’s preference for Microsoft Bing as the default search engine for Galaxy devices is due to the AI features it offers. And the fact that Samsung is already considering switching to Bing has put Google into ‘panic’ mode. It is unclear whether Samsung will switch to Bing, but the South Korean technology giant can turn this competition to its advantage. For example, Samsung may be asking Google to reduce license fees by citing Bing.
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